Technology Industry Practice

Frank Lynn & Associates’ Technology Industry practice works with technology firms and other manufacturers that are incorporating technology into their products. The practice helps clients navigate the complex and rapidly shifting channels in the tech industry and upgrade the tech skills of channels in other industries. Our analyses look at traditional channels, such as distributors and integrators; and newer channels, such as managed service providers, app stores and other online channels. Given the industry pace of change, the technology practice often helps clients find the appropriate channel mix for new products, enter emerging markets and channels and use scenario planning to envision future market direction. With the diffusion of technology into all markets, the team now works with Frank Lynn & Associates’ other practice leaders in areas, such as Smart Buildings and the Internet of Things (IoT).

“We quite literally could not have done it (the launch of the original IBM PC) without you – many thanks!``

Phil Estridge, Entry Systems Director, IBM

Through their expertise and research, FL&A helped us design the leading channel program in our sector of the tech industry.

VP, Channel Marketing of a computer peripherals manufacturer.
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