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Pricing Strategy: How to Design and Implement Effective Channel PricingRealistic and workable approach to developing effective channel pricing strategies.Are you worried that you are not getting the channel "push" that you intended? Are you unsure of the best pricing strategy and discount structure for your business? Our Pricing Strategy Workshop will give you the insight and tools you need to define channel partnership criteria based on customer buying requirements. Put your plans into motion by creating the right incentives to drive your channel partners to action. What will I learn? Many manufacturers are abandoning their traditional channel pricing and discount structures for functional- or activity-based structures. However, the implementation process can put a strain on company resources. The new pricing strategy can also become so complex that managers are left wondering if the end result was worth the effort. Our Pricing Strategy Workshop focuses on both the strategies and implementation issues that must be considered to influence channel behavior and deliver measurable results. The workshop explores the advantages and disadvantages of a variety of discount structures, and will help you determine the best structure for your company. You'll learn that an effective channel pricing strategy pays a channel what they are worth, and legally differentiates pricing between your distributors/dealers. Who should attend? Senior-level managers who:
Price: $995.00 2013 Schedule: April 18, September 19, December 5 Location: Chicago, IL Register: Register online by clicking here. We offer the following discounts (10%--early bird, 10%--multiple attendees, 10%--multiple workshops). These discounts are automatically applied when you register. If you have any questions regarding workshops or registration, please contact Tyra Gibbs at 312.558.4830 or email tgibbs@franklynn.com. If you are interested in learning more about how to make changes to your existing channel discount systems, we encourage you to attend our upcoming workshop entitled Pricing Strategy: How to Design and Implement Effective Channel Pricing. It is one of our most popular workshops facilitated by Frank Lynn & Associates' President/CEO, John Henderson, and an attorney focused on distribution law and Robinson-Patman issues. This powerful workshop is facilitated by Frank Lynn & Associates' President/CEO, John Henderson, a 30 year veteran who has taught literally thousands of managers how to design, implement and manage effective discount structure programs. John is joined by Eugene F. Zelek, Jr., a partner in the Chicago law firm of Freeborn & Peters, LLP and one of the country's leading legal minds specializing in marketing and trade regulation law. Together they will open your eyes to new ideas and opportunities in channel discount program design. This workshop is also available for on-site presentations. To discuss this opportunity, please contact John Henderson at 312.263.7888 or email jhenderson@franklynn.com. |
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