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| For more information regarding Frank Lynn Education contact Karl Edmunds at 312-558-4866 or kedmunds@franklynn.com. |
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The Pricing Continuum
Optimizing street price and channel discounts.
The only workshop of its kind, The Pricing Continuum makes the link between the street or "value" price of a product and its channel discounts, rebates and other programs.
What will I learn?
Developed by Frank Lynn & Associates, the leaders in channel pricing strategies, and Pricing Solutions, Ltd., the experts in customer pricing strategies, The Pricing Continuum workshop will help you:
| > | Establish the right price for your products in the market | | > | Create channel programs that support your pricing strategy | | > | Understand how incentives, rebates and other programs impact your price | | > | Manage price elasticity at both the channel and customer levels | | > | Gain buy-in to the implementation of your pricing strategies | | > | Respond to competition in a way that motivates channel partners | | > | Understand the balance between channel margins and competitive pricing | | > | Prepare your sales team and channels for pricing moves |
Who should attend?
Marketing usually sets prices while sales negotiates discounts. Bring your sales and marketing managers to coordinate these activities. Those who will benefit from this program include:
| > | Marketing executives | | > | Sales executives | | > | Product managers | | > | Regional sales managers | | > | Channel managers | | > | Program managers | | > | Pricing specialists | | > | Finance executives |
Availability: Currently, The Pricing Continuum is only available for on-site presentations. To discuss setting up an on-site workshop, contact Karl Edmunds at 312.558.4866 or kedmunds@franklynn.com.
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| March 18, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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