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Pricing Strategy: How to Design and Implement Effective Channel PricingRealistic and workable approach to developing effective channel pricing strategies.Are you worried that you are not getting the channel "push" that you intended? Are you unsure of the best pricing strategy and discount structure for your business? Our Pricing Strategy Workshop will give you the insight and tools you need to define channel partnership criteria based on customer buying requirements. Put your plans into motion by creating the right incentives to drive your channel partners to action. What will I learn? Many manufacturers are abandoning their traditional channel pricing and discount structures for functional- or activity-based structures. However, the implementation process can put a strain on company resources. The new pricing strategy can also become so complex that managers are left wondering if the end result was worth the effort. Our Pricing Strategy Workshop focuses on both the strategies and implementation issues that must be considered to influence channel behavior and deliver measurable results. The workshop explores the advantages and disadvantages of a variety of discount structures, and will help you determine the best structure for your company. You'll learn that an effective channel pricing strategy pays a channel what they are worth, and legally differentiates pricing between your distributors/dealers. Who should attend? Senior-level managers who:
Price: $995.00 2010 Schedule: April 22, September 30, and December 9 Location: Chicago, IL Register: Register online by clicking here, for groups of 2 or more contact Karl Edmunds at 312.558.4866 or email kedmunds@franklynn.com. This powerful workshop is facilitated by Frank Lynn & Associates' President/CEO, John Henderson, a 30 year veteran who has taught literally thousands of managers how to design, implement and manage effective discount structure programs. John is joined by Eugene F. Zelek, Jr., a partner in the Chicago law firm of Freeborn & Peters, LLP and one of the country's leading legal minds specializing in marketing and trade regulation law. Together they will open your eyes to new ideas and opportunities in channel discount program design. This workshop is also available for on-site presentations. To discuss this opportunity, please contact Karl Edmunds at 312.558.4866. |
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