channel strategy Channel Strategy - Market Strategy
If you have any questions regarding workshops or registration, please contact Tyra Gibbs at 312-558-4830. Thank you.

Professional Sales Channel Management

Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.

This powerful workshop is designed to arm channel managers with the skills and tools to drive results through indirect sales channels. Take a day to re-examine the tools and business processes needed to successfully manage the complexities involved in managing indirect sales channels.


What will I learn?

Throughout the world, manufacturers struggle to interact effectively with indirect sales channels. Problems with indirect sales channels often are attributable to a lack of training and inadequate management tools.

Professional Sales Channel Management is designed to improve the effectiveness of channel managers by sharing with them proven channel management tools, practices and processes.

Core workshop topics include:
> The role and importance of the channel account manager
> Implementing effective territory planning
> Successfully negotiating with channel managers
> Conducting and managing account planning
> Interfacing with the channel marketing organization
> Motivating sales channel partners


Who Should Attend?

Upper- and Mid-Level Managers who...
> Want to enhance indirect sales channel management skills
> Need to identify more effective management tools and methods
> Are new to indirect channel sales management
> Are evaluating existing indirect channel programs
> Need to find ways to constructively interact with indirect sales channels
> Need to rationalize their network of indirect channel partners


There is no Risk...Your Satisfaction is Guaranteed!


Price: $995.00

2012 Schedule: March 8, May 10, and October 18

Location: Chicago, IL

Register: Register online by clicking here. We offer the following discounts (10%--early bird, 10%--multiple attendees, 10%--multiple workshops). These discounts are automatically applied when you register. If you have any questions regarding workshops or registration, please contact Tyra Gibbs at 312.558.4830 or email tgibbs@franklynn.com.

This workshop is also available for on-site presentations. To discuss this opportunity, please contact Jim Fogarty at 312.558.4803 or email jfogarty@franklynn.com.

This powerful workshop is facilitated by Jim Fogarty and Bob Segal, both Senior Principals of Frank Lynn & Associates with combined channel management experience of over 40 years from a diverse group of industries.
2012 SCHEDULE
September 19, December 5
Strategic Issues in Distribution
New routes to competitive advantage
September 20, December 6
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
October 17
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
October 18
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
 
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