channel strategy Channel Strategy - Market Strategy
If you have any questions regarding workshops or registration, please contact Tyra Gibbs at 312-558-4830. Thank you.

Marketing Through Distribution Channels

Use data-driven channel marketing to drive growth in sales and market share.

> Are you struggling to improve the performance of your company's indirect sales channels?
> Do you lack the necessary information to make effective sales channel decisions?
> Are you uncertain of the best sales channel for your company's new product or service?


Our Marketing Through Distribution Channels workshop takes a fact-based approach to sales channel marketing. Bottom line, the manufacturer that has the tools to collect, analyze and measure performance of diverse sales channels will win the competitive game every time.

What will I learn?
Join 18 other sales and marketing managers/executives from a diverse group of manufacturers in a full-day, active group discussion of Frank Lynn & Associates' proven sales channel management frameworks and data gathering tools and techniques. We couple this with case studies and ideas on how to turn basic market information into strategies that build market share and grow sales even in mature markets.

Our objective is to arm sales and marketing professionals with the tools to make solid market decisions that are not based on flimsy anecdotal feedback, but dependable market-based field information.

We will help you understand how to use Frank Lynn & Associates' data-driven tools and frameworks for:
> Customer satisfaction and key requirements that should be guiding your channel marketing plan
> Channel capabilities assessments
> Defining key markets, gaps and opportunities
> Assessing market coverage through channel partners
> Channel partner growability
> Market segmentation
> Market sizing

Who should attend?
This one-day session is designed with the Business Development and Marketing Management Team in mind and is beneficial if you are:
> Looking for new analytical tools to help evaluate and improve your company's distribution strategies
> Evaluating and selecting new distribution channels
> Assuming new responsibilities to manage direct and indirect channels
> Launching a new product

Price: $995.00

2012 Schedule: March 7, May 9, and October 17

Location: Chicago, IL

Register: Register online by clicking here. We offer the following discounts (10%--early bird, 10%--multiple attendees, 10%--multiple workshops). These discounts are automatically applied when you register. If you have any questions regarding workshops or registration, please contact Tyra Gibbs at 312.558.4830 or email tgibbs@franklynn.com.

This workshop is also available for on-site presentations. To discuss this opportunity, please contact Jeanne Fec at 312.558.4820 or email jmfec@franklynn.com.
2012 SCHEDULE
September 19, December 5
Strategic Issues in Distribution
New routes to competitive advantage
September 20, December 6
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
October 17
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
October 18
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
 
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