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Pricing Strategy: How to Design and Implement Effective Channel PricingAre you worried that you are not getting the channel "push" that you intended? Are you unsure of the best discount structure for your business? Pricing Strategy: How to Design and Implement Effective Channel Pricing will give you the insight and tools you need to better determine your customers' price sensitivity and define channel partnership criteria.What will I learn? In an effort to reduce cost, many manufacturers are abandoning their traditional discount structures for functional- or activity-based structures. However, the implementation process can put a strain on company resources. The new structure can also become so complex that managers are left wondering if the end result was worth the effort. Pricing Strategy: How to Design and Implement Effective Channel Pricing explores the advantages and disadvantages of a variety of discount structures, and will help you determine the best structure for your company. You'll learn that an effective channel pricing strategy pays a channel what they are worth, and reclaims the profits that your company deserves. Who should attend? Senior-level managers who:
Price: $995.00 2010 Schedule: February 18, April 22, September 30, and December 9 Location: Chicago, IL Register: Register online by clicking here, for groups of 2 or more contact Karl Edmunds at 312.558.4866 or email kedmunds@franklynn.com. If you are interested in learning more about how to make changes to your existing channel discount systems, we encourage you to attend our upcoming workshop entitled Pricing Strategy: How to Design and Implement Effective Channel Pricing. It is one of our most popular workshops facilitated by Frank Lynn & Associates' President/CEO, John Henderson, and an attorney focused on distribution law and Robinson-Patman issues. This workshop is also available for on-site presentations. To discuss this opportunity, please contact Karl Edmunds. |
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