channel strategy market strategy
For more information regarding Frank Lynn Education contact Karl Edmunds at 312-558-4866 or kedmunds@franklynn.com.

General Information

Frank Lynn & Associates offers a variety of one-day marketing seminars and workshops designed to help senior-level managers gain a clearer understanding of both current and emerging market strategy issues. Regardless of your industry, our marketing seminars and workshops will provide you with the analytical tools you need to successfully tackle numerous marketplace challenges and opportunities.

Marketing seminars and workshops are offered on a regular basis at our Chicago office. Alternatively, we can deliver a customized workshop that addresses your company's specific marketplace issues at the location of your choice. Frank Lynn & Associates marketing seminars are the perfect venue for gaining a better understanding of today's most important market strategy issues.

Who Should Attend?
CEOs; Presidents; Channel, Marketing, Sales and Pricing Vice Presidents; Directors and Managers; Strategic Planners

Our Approach
Each seminar is limited to 18 participants. This small class size contributes to a participative learning environment and personalized approach. Attendees represent a broad range of industries. This diversity allows discussion with peers about market strategy problems and tactics that work in other industries. Attendees are surveyed prior to the workshop so that our workshop leaders can address their specific challenges.

The framework and tools presented in Frank Lynn & Associates' education programs are the same ones we use in our consulting practice. They are developed on the job - using real-life marketing problems and client organizations as a base.

Customized Learning & Strategies
For companies that want to provide their people focused market strategy learning, Frank Lynn & Associates offers company-specific education solutions at the location of your choice. Each program is based on your company's unique market strategy challenges and provides attendees with the opportunity to learn about and apply proven tools to those challenges in order to achieve market share and profitability objectives.

On-site Client Education & Speeches
Presentation material is available for on-site use across a variety of formats and topics. From one-hour speeches for annual sales meetings to two-day, hands-on management work sessions, our senior consultants can design a program for your organization.
2008 SCHEDULE
JUNE 18, 2008
Strategic Issues in Distribution
New routes to competitive advantage
JUNE 19, 2008
Building Brand Strategy
Techniques to differentiate your offering, build market share and secure premium pricing.
JULY 16, 2008
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
SEPTEMBER 17, 2008
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
SEPTEMBER 18, 2008
Discount Structure Dynamics
Realistic and workable approach to developing effective channel pricing strategies.
NOVEMBER 5, 2008
Market Strategy Alignment
Integrating product and business strategy with market dynamics.
 
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