channel strategy Channel Strategy - Market Strategy
RELATED SERVICES
Activity Based Costing

Marketing Services

Branding

Channel Marketing Decisions

Channel Selection

B2B Brand Strategy

Channel Sales

Go To Market Strategy

Market Segmentation

Pricing Strategy

Discount Structure Design

Channel Conflict Management

Market Research Programs

RELATED CONTENT
Integrated Supply

Communications and Convergence Planning Series

Channel Selection

With so many channels to choose from, the process of determining the best channel marketing strategy for your product or service can be overwhelming. Frank Lynn & Associates' channel selection service helps companies steer their way through the complexity of multi-channel environments.

We start by working with our client to uncover their key end user segments, buying process and channel preference. We then explore appropriate channel sales options and identify each channel's individual sales processes, market power, support capabilities, existing supplier base and willingness to consider new partners. We also work to identify potential channel conflict situations or coordination opportunities.

Once all of these variables are determined, our consultants recommend an appropriate mix of channels and work with our client to design a sales channel framework that delivers the growth results they demand.
FRANK LYNN & ASSOCIATES' EDUCATION 2014 WORKSHOPS SCHEDULE
September 17
Professional Sales Channel Management
Building sales through formal, professional channel processes
September 18
Channel Compensation Strategy
How to design and implement effective channel pricing programs
October 15
Marketing Through Indirect Channels
A smart approach to channel strategy
October 16
Channel Strategy Design
Using channels to gain a competitive advantage
 
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