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Channel Sales Enablement
To succeed, channel salespeople need to be armed with the "collective genius"--the sales content, coaching documents, and subject matter expertise--of their suppliers. Suppliers that do a better job of providing relevant resources just-in-time do a better job enabling sales success in the field and gaining channel mind-share.
Frank Lynn & Associates' and SAVO's channel sales enablement offering enable channel sales people to have better conversations with prospective buyers and customers. The on-demand sales enablement application:
| > | Allows salespeople to intuitively access supplier's sales, marketing and support information by performing guided and basic searches | | > | Gives salespeople the ability to customize the content while complying with and reinforcing the supplier's corporate brand message | | > | Gives internal subject matter experts the ability to share their knowledge with salespeople | | > | Allows salespeople to provide peer insight and feedback on the value of the sales assets | | > | Allows marketing and sales management to receive feedback on the quality, usage, relevance and effectiveness of their materials |
To learn more about channel sales enablement, please click here and read our article from the spring 2008 Client Communique or contact Jim Fogarty at jfogarty@franklynn.com or 312.558.4803.
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| May 9 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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