Reducing Market Costs
In order to quickly identify market opportunities, economic factors that affect a company's marketing system performance (i.e. redundant costs and inaccurate compensation) must constantly be monitored. However, dedicating the internal resources and time necessary to fully understand these factors is often difficult.
At Frank Lynn & Associates, we work with our clients to lend a helping hand in examining the external and internal factors affecting their market system. By starting with the end user and working our way back through the client's established go-to-market system, we are able to gain a clear understanding of what's working and what needs to be re-tooled. We then work with the client to develop a strategic financial model that helps them achieve their most ideal market system performance.
Since changing external factors is close to impossible, adjusting or leveraging key internal factors to answer to these changes is a company's best course of action. This section of our Web site shows some of the ways we help our clients get the most value out of their market system structure. If you do not find the specific service for your problem, please give us a call. Our experts will work with you to create a program that fits your needs.
Cost-to-Serve: Putting Channel Efficiencies Under a Microscope
An increasing number of marketers are putting their channel efficiencies "under a microscope" - finding that it is no longer acceptable to look at broad cost measures gathered through traditional accounting methods. Today, reported costs need to reflect the actual effort and investment expended. These critical elements must also be analyzed by channel, product and customer segments.
The Frank Lynn & Associates Cost-to-Serve insight tool combines activity-based costing techniques with channel theory and management realities. The goal of Cost-to-Serve is to produce a rich database of information and insight that can be used to help our clients incorporate relative channel efficiencies into decision making.
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