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Activity Based Costing
In order to answer the demands of resellers and end users to reduce prices, manufacturers and service providers have squeezed costs out of their production lines and given "price discounts." Manufacturers and service providers should consider a close examination of their sales and marketing department investments. While the department's budget can account for up to 50 percent of the cost of a final product, little is know about the returns generated by the investment.
Frank Lynn & Associates can help. By applying the principals of activity-based costing, the consulting team at Frank Lynn & Associates works back through the client's market system to identify and track the real costs (both the P&L costs as well as the assets devoted to sales and marketing activities) associated with serving various end users.
Once the discovery process is complete, we work with our client to develop a thorough financial model of all their marketing expenses. This model can then be used to determine if the client is properly allocating resources and to make future financial decisions are based on correct information.
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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