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Marketing Services
One of the best ways to expand revenues is to offer a new service to complement a product line. While it may sound like an easy way to generate revenues, compared to developing a new product, there are unique challenges to marketing services.
Has your company ever offered a service? If no, do you have the correct infrastructure in place to properly support a service offering? Is your new service an extension of your current service line? If yes, are you sure your customers "need" your new offering? Or, instead of launching an entirely new service, do you already offer a similar service that could simply be improved upon?
These are all important questions that, if ignored, could cause you to make the wrong services marketing decision. Frank Lynn & Associates can help you sort through the decision process, and work with you to develop a winning go to market strategy.
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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