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Channel Marketing Decisions
There are numerous channel decisions a company must address when bringing a new product or service to market. Without careful channel marketing, planning and consideration, your new offering could be left sitting on the shelf.
Does your new offering require you to enter a new channel that you are unfamiliar with? Or, will you be using your existing channel marketing strategy? If so, what are you doing to educate your existing channel on your new offering?
Frank Lynn & Associates has been helping clients with their channel marketing decisions for over 30 years. From the rise of big-box retailers to the evolution of the Internet, we have the skills and knowledge to help our clients develop channel marketing programs that can improve their growth and support their profit goals.
We begin by working with our clients to uncover their key end user segments, buying process and sales preferences. We then explore appropriate options and identify each individual process, support capabilities, existing supplier base and willingness to consider new partners. Once all of these variables are determined, our consultants recommend an appropriate mix and work with each client to design a framework that delivers the right growth results.
Whether our clients employ direct or indirect sales paths, e-commerce or a hybrid combination, we advise them on the design and implementation of actionable go to market strategies.
Want to learn more? Please give us a call.
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| May 9 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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