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Channel Selection
With so many channels to choose from, the process of determining the best channel marketing strategy for your product or service can be overwhelming. Frank Lynn & Associates' channel selection service helps companies steer their way through the complexity of multi-channel environments.
We start by working with our client to uncover their key end user segments, buying process and channel preference. We then explore appropriate channel sales options and identify each channel's individual sales processes, market power, support capabilities, existing supplier base and willingness to consider new partners. We also work to identify potential channel conflict situations or coordination opportunities.
Once all of these variables are determined, our consultants recommend an appropriate mix of channels and work with our client to design a sales channel framework that delivers the growth results they demand.
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| March 8 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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