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Discount Structure Design
When bringing a new product or service to market, determining the best compensation program for your distributors, resellers or service partners can be difficult. An effective market system has a pricing structure that encourages a long-term, healthy relationship by effectively compensating a company's partners for their participation. But what does it take to create and foster this relationship?
If you are entering a new market, do you know how your competitors are compensating their channels? Do you know the business issues facing your partners? What discount programs work best in you market? All of these questions require careful consideration.
That's where Frank Lynn & Associates can help. We start by identifying a client's end-user customers' values in order to help them determine what channel or channels best suit their new offering. We then work with them to develop an effective discount structure program that with encourage positive channel partner behavior and ultimately stronger revenues for their company. Please give us a call.
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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