channel strategy Channel Strategy - Market Strategy
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Activity Based Costing

Marketing Services

Branding

Channel Marketing Decisions

Channel Selection

B2B Brand Strategy

Channel Sales

Go To Market Strategy

Market Segmentation

Pricing Strategy

Discount Structure Design

Channel Conflict Management

Market Research Programs

RELATED CONTENT
Sales Force Effectiveness

Integrated Supply

Communications & Convergence Planning Series

Channel Conflict Management

In an environment with more than one sales channel, conflict is inevitable. Unfortunately, a company's failure to sort out its channel issues can hurt its reputation, market share and ultimately its profitability.

By examining a company's channel program contracts, policies and compensation structures, Frank Lynn & Associates helps companies recognize potential conflict before problems arise or can help companies implement conflict management techniques, if problems already exists. While it may be impossible to eliminate all conflict, an effective management program will improve your channel program's efficiency resulting in increased profit margins.
2010 SCHEDULE
September 29, 2010
Strategic Issues in Distribution
New routes to competitive advantage
September 30, 2010
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
October 20, 2010
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
October 21, 2010
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
 
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