Market Research Programs
Market Opportunity Sizing
How do I determine whether or not my company is optimizing its potential within our marketplace? Is it possible to increase my overall market share within a specific customer segment? Which market segment offers the greatest opportunity?
The Frank Lynn & Associate's Market Research Department has the tools necessary to accurately assess the size of your company's potential sales volume, as well as each of your customer group's potential sales volume, for your product or service. Once the opportunity is measured, we can work with you to build a successful market strategy for growing your business.
What are your competitors' areas of growth? What are the "weak links" in their distribution networks?
With the business environment changing daily, competitive intelligence is crucial. Through qualitative and quantitative research methods, the Frank Lynn & Associate's Market Research team will provide you with the insights you need to compete for new customers.
Brand Value Analysis
Are you aware of your brand's value and how it is preceded by current and potential customers? Have you recently acquired a new brand and don't know how to integrate it into your existing brand strategy?
The Frank Lynn & Associate's Market Research team has the tools necessary to assess the value of your brand. Once the value is determined, we can work with you to develop a brand strategy that addresses perceptions of your product or service and positions your brand in the most favorable manner.
Channel Effectiveness Audit
If any link in your supply chain is performing below the expectations of customers, your brand and ultimately your sales will be affected.
A Frank Lynn & Associate's Channel Effectiveness Audit will help you identify poor channel performers. We start with the end user and move back down the chain, collecting data as we go, in order to detect if there are any current or potential weaknesses in your distribution system. Once this information is collected, we will work with you to correct any issues and establish effective guidelines to prevent future problems.
New Market Entry Assessment
How can you minimize risk when entering a new market? Besides the financial risk of an unsuccessful product or service launch, a company can also damage its reputation with an unsuccessful product or service launch.
Frank Lynn & Associate's Market Research uses both qualitative and quantitative research technique to evaluate current market conditions. The resulting data allows clients to thoroughly assess their business opportunity in order to make educated new market-entry decisions.
Competitive Pricing Audit
How is my competition compensating and supporting its channels? Am I getting the "push" I need from your discount structure?
In order to optimize your supply chain, it is essential to competitively compensate your channel partners. If you are unaware of what your competitors are offering their channel partners, you're at a disadvantage. A Frank Lynn & Associates Competitive Pricing Audit will give you the information you need to make educated pricing decisions and keep you competitive in your channels.
Know your customer! It's the theme that dominates today's business literature. However, it is easier said than done. As manufacturers expand their products and services and new vendors enter the market with new channel options, it is imperative to understand how your customers are reacting to these changes.
Customer/non-customer segmentation will help you to strategically target your current and potential customers with the correct value proposition, efficiently offer only the services and support that they value and invest in new products and services that will resonate with customers.
Make vs. Buy Assessment
Selling services is dramatically different than selling products. One of the biggest challenges that all service providers face is validating their pricing structure to a prospective client.
A Frank Lynn & Associate's Make vs. Buy Assessment utilizes a costing model that estimates the in-house operating charges for a specific service and compares that to the cost of outsourcing the service to a provider.
The costing model is custom-built using marketplace data and information on internal operation costs, such as the cost of personnel, facilities, training, hardware and software that relate to the final cost of an individual service. Once developed, the model can be manipulated by your sales team to illustrate the savings in outsourcing these services to your company.