channel strategy Channel Strategy - Market Strategy
RELATED SERVICES
Activity Based Costing

Marketing Services

Branding

Channel Marketing Decisions

Channel Selection

B2B Brand Strategy

Channel Sales

Go To Market Strategy

Market Segmentation

Pricing Strategy

Discount Structure Design

Channel Conflict Management

Market Research Programs

RELATED CONTENT
Sales Force Effectiveness

Integrated Supply

Communications & Convergence Planning Series

Market-Driven Channel Strategy Expertise

In today's marketplace, reaching end-user customers profitably is a major challenge for manufacturers and service providers. As Frank Lynn & Associates has grown to be an internationally recognized channel marketing consulting practice, we have not deviated from our core expertise-to assist our clients in developing and improving market-driven channel and business strategies.

Whether our clients employ direct sales channels, indirect channels, e-commerce or a hybrid combination, we advise them on the design and implementation of actionable go to market strategies.

Our diverse service offerings can be broken down into four core categories:

Growing Market Share
Reducing Market Costs
Marketing New Products, Services and Technologies
Developing Profitable Channel Strategies
2008 SCHEDULE
SEPTEMBER 17, 2008
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
SEPTEMBER 18, 2008
Discount Structure Dynamics
Realistic and workable approach to developing effective channel pricing strategies.
OCTOBER 15, 2008
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
NOVEMBER 5, 2008
Market Strategy Alignment
Integrating product and business strategy with market dynamics.
 
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