channel strategy Channel Strategy - Market Strategy
White Papers
Please fill in the information below and select the White Paper(s) that you would like to receive (maximum of three). The White Paper(s) will then be sent to your email address in PDF format.

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WHAT ARE YOUR MOST CHALLENGING SALES CHANNEL PROBLEMS?
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Please select the White Paper(s) you would like to receive (maximum of three).
The Cardinal Sins of Marketing
Women and Minority-Owned Channels
Sharpening Your Market Focus: A Strategic Imperative in a Difficult Residential New Home Construction Market
Distributor/Reseller Marketing: A Riddle Wrapped in a Mystery Inside an Enigma
Channel Pricing Strategy: Are You Leaving Money on the Table?
Maintaing Growth in a Cooling Market
Territory Share Management
A History of Distribution Channels in the Computer Industry
Manufacturer-Owned Distribution: Justifying the Ownership of Captive Channels
Profitable Channel Management: What Questions Should You Be Asking?
Effective Channel Selection: The Number One Success Factor Identified
Using Components of Growth to Drive Market Share and Profitability
Driving Profitable Growth: Local Market Management is the Key
How to Tell When Channel Conflict is Destructive
The Changing Face of the Builders

2013 SCHEDULE
May 8
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
May 9
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
September 18
Strategic Issues in Distribution
New routes to competitive advantage
September 19
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
 
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