channel strategy Channel Strategy - Market Strategy
Construction Market Reporter
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WHAT ARE YOUR MOST CHALLENGING SALES CHANNEL PROBLEMS?
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How to Make Every Marketing Dollar Count During Industry Slumps
CMR Trendline Series--Technology
CMR Trendline Series--Society and Environment
CMR Trendline Series--Demographics
CMR Trendline Series--What Does it Mean to be Green in Residential Construction?
CMR Trendline Series
A Contractor State of Mind
How to Contend with the Disharmony of the Home Depot's "Harmonization" Campaign
Maintaining Growth in a Cooling Market
The Customer-Brand Relationship
Leveraging Your Sales Motion: Getting Construction Decision Makers to "Demand Your Brand"
The Changing Face of the Consumer
The Changing Face of the Contractor
The Changing Face of the Builder
Maximizing Your Sales Force Effectiveness
Does Your Channel Pricing Strategy Align with Your Marketing Strategy?
Specified Interiors Focus: Managing to Get the Word Out
Builder Consolidation

2008 SCHEDULE
SEPTEMBER 17, 2008
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
SEPTEMBER 18, 2008
Discount Structure Dynamics
Realistic and workable approach to developing effective channel pricing strategies.
OCTOBER 15, 2008
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
NOVEMBER 5, 2008
Market Strategy Alignment
Integrating product and business strategy with market dynamics.
 
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