channel strategy Channel Strategy - Market Strategy

Integrated Supply and Six Sigma

Integrated Supply and Six Sigma

Report Overview
Integrated Supply & Six Sigma: A natural bridge between manufacturing plants and integrated suppliers is the latest report in Frank Lynn & Associates' continued study of, and growing experience with, the Integrated Supply channel. This report investigates and analyzes one particular cutting edge trend we believe will change the channel and the relationships between the various partners in this chain of distribution - the Six Sigma revolution that has hit much of the manufacturing sector in the U.S. economy. We strongly believe the repositioning of Integrated Supply is a good move for plants, integrators and ultimately suppliers.

Since their inception, integrators have had a difficult time explaining to manufacturers why Integrated Supply is not just another distributor sales and marketing program. Purchasing personnel, in particular, have had a difficult time understanding that "cost savings," not "price savings," is the controlling factor in this type of business relationship. Manufacturers operating under Six Sigma programs, however, have a mentality that is steeped in the concept of cost reduction through process improvement and have individuals (i.e., black belts) who are committed to measurement and accountability. For these reasons, we believe that both manufacturers and integrators will find the start-up of Integrated Supply programs into new end user plants will go more smoothly when they are introduced as "just another" Six Sigma initiative.

For your free copy of this report, please call 1-800-245-LYNN.



Visit the Elk Grove Village Business List
2010 SCHEDULE
September 29, 2010
Strategic Issues in Distribution
New routes to competitive advantage
September 30, 2010
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
October 20, 2010
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
October 21, 2010
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
 
Copyright 2010 Frank Lynn & Associates, Inc. All Rights Reserved. Privacy Policy Terms of Use 1.800.245.LYNN Site Map Contact Us