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Marketing Seminars -- designed exclusively for your senior-level managers
Frank Lynn & Associates offers a variety of one-day marketing seminars and workshops designed to help senior-level managers gain a clearer understanding of both current and emerging market strategy issues and management tools. Regardless of your industry, our marketing seminars and workshops will provide you with the analytical tools needed to successfully tackle numerous marketplace challenges and opportunities.
Attend in Chicago or at your location!
We offer marketing seminars on a regular basis at our Chicago office, but we also have the ability to deliver a customized workshop that is specific to your company's marketplace and issues at the location of your choice. All public marketing seminars are limited to 18 participants to provide a participative learning environment and personalized approach. Attendees represent a broad range of industries. This diversity allows discussion with peers about market strategy problems and tactics that work in other industries. Attendees are surveyed prior to the marketing seminars so that our workshop leaders can address their specific challenges.
Gain a better understanding of today's most important market strategy issues.
The framework and tools presented in our marketing seminars are developed on the job using real-life marketing problems and client organizations as a base. Our marketing seminars include:
| > | Marketing Through Distribution Channels - How to use data-driven channel marketing to drive growth in sales and market share. This program takes a fact-based approach to sales channel marketing. Bottom line, the manufacturer that has the tools to collect, analyze and measure the performance of diverse sales channels will win the competitive game every time. | | > | Discount Structure Dynamics - A realistic and workable approach to developing effective channel pricing strategies. This seminar will give you the insight and tools you need to define channel pricing criteria based on customer buying requirements. Put your plans into motion by creating the right incentives to drive your channel partners to action. | | > | The Pricing Continuum - Optimizing street price and channel discounts. The only workshop of its kind, this workshop makes the link between the street or "value" price of a product and its channel discounts, rebates and other programs. | | > | Building Brand Strategy - Techniques to differentiate your offering, build market share and secure premium pricing. Whether you have an existing brand strategy or are thinking about developing a new strategy, this program will help you evaluate your brand's strengths and will provide you with the tools and techniques you need to formulate a winning strategy. | | > | Sales Force Effectiveness - Maximizing your go to market return. This workshop will help you determine what inefficiencies exist throughout your sale force organization and will give you the tools and methodology to help you optimize your team's efficiency and sales revenue. | | > | Strategic Issues in Distribution - In today's marketplace executives must use channel strategy in a more holistic manner, carefully integrating overall corporate strategies and financial objectives with channel strategy. This workshop addresses this integrated approach and examines emerging issues and trends in distribution that managers should be prepared to deal with to ensure long term profitable growth. | | > | Custom On-Site Workshops - For companies that want to provide their people with focused learning, we offer company-specific education solutions at the location of your choice. Each program is based on your company's unique market strategy challenges and provides attendees with the opportunity to learn about and apply proven tools to those challenges in order to achieve market share and profitability objectives. |
For more information, please contact Karl Edmunds at 312-558-4866 or kedmunds@franklynn.com
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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