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Rethink your Pricing Strategy at a Discount Structure Dynamics WorkshopGet a realistic and workable approach to developing an effective Channel Pricing Strategy.Are you worried that you are not getting the channel "push" that you intended? Are you unsure of the best Pricing Strategy for your business? Our Discount Structure Dynamics workshop will give you the insight and tools you need to define channel pricing criteria based on customer buying requirements. Put your plans into motion by creating the right incentives to drive your channel partners to action. Avoid mistakes by learning from others.Many manufacturers are abandoning their traditional Pricing Strategy Discount Structures for functional or activity-based structures in an attempt to reduce costs. However, the implementation process of this new structure can strain company resources. In turn, the high level of complexity for this new structure can leave managers wondering if the end result was worth the effort. At a Discount Structure Dynamics workshop, you'll explore the advantages and disadvantages of a variety of Pricing Strategy structures and methods. This knowledge will help you determine the best Structure for your company. You'll learn that an effective channel pricing approach clearly identifies what it takes to serve the customer and pays the channel(s) that do the work. The result is more effective use of company resources and increased profitability and market share. This workshop is ideal for your senior level managers who:
This powerful workshop is facilitated by Frank Lynn & Associates' President/CEO, John Henderson, a 25-year veteran who has taught literally thousands of managers how to design, implement and manage effective discount structure programs. Mike Kelly, Principal and head of Frank Lynn's pricing practice also participates. They are joined by Eugene F. Zelek, Jr., a partner in the Chicago law firm of Freeborn & Peters, LLP and one of the country's leading legal minds specializing in marketing and trade regulation law. Together they open your eyes to new ideas and opportunities in channel discount program design. This workshop is scheduled throughout the year. It is also available for in-house presentations. Consider our Marketing Through Distribution Channels WorkshopOur Marketing Through Distribution Channels workshop takes a fact-based approach to sales channel marketing. Bottom line, the manufacturer that has the tools to collect, analyze and measure performance of diverse sales channels will win the competitive game every time. At the workshop, you'll join 18 other sales and marketing managers/executives from a diverse group of manufacturers in a full-day, active group discussion of Frank Lynn & Associates' proven sales channel management frameworks and data gathering tools and techniques. We couple this with case studies and ideas on how to turn basic market information into strategies that build market share and grow sales even in mature markets. We will help you understand how to use Frank Lynn & Associates' data-driven tools and frameworks for:
This workshop is also available for in-house presentations. |
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