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Specializing in customer market segmentation research and analysis for over 30 years
As an internationally recognized customer market segmentation and channel strategy consulting firm, Frank Lynn & Associates provides clients with the expertise, research, resources and tools needed to design and implement a "go to market" strategy.
Our market segmentation research and analysis nurture long-term market share and profitability. At Frank Lynn & Associates, our core services include customer/market segmentation, channel selection, channel program design, channel pricing/discount development, partner tiering, new product/market assessments, Insight Market Research, brand/channel integration, integrated supply planning, and marketing due diligence for acquisitions.
Demonstrating that the HOW is as important as the WHAT
We have demonstrated through over 2,500 engagements that HOW a company reaches its customers is just as important as WHAT products or services the company chooses to sell.
Too many managers overlook the role of market segmentation and distribution channels in effectively and efficiently meeting customer needs. This neglect presents a real financial and market share risk for companies who need to compete in an increasingly sophisticated, global marketplace.
Starting with the end user in mind.
Frank Lynn & Associates is unique in the consulting business because we examine a company's entire market system when developing a market strategy. We start with the end user and work our way back through the supply chain, onto the factory floor and into a company's various business units.
Our approach is based on the market - actual customer, channel and competitive practices. While applying leading edge business market segmentation and channel theory, our recommendations succeed only by passing the test of practical, real-world implementation. Our market research team systematically designs, collects, analyzes and reports our findings based on your unique products, markets and needs. We manage all phases of market research from problem identification through action steps facilitation with our client management teams. Our services can address your market segmentation issues by:
| > | Identifying new market segmentation for your products and services | | > | Segmenting existing or new markets for growth | | > | Identifying prioritized customer values | | > | Researching new channel options | | > | Researching competitor strengths and weaknesses | | > | Customer satisfaction benchmarking | | > | Customer value analysis |
Diverse client base
We understand the needs of small, growing businesses, and large multi-regional organizations. Our services can be delivered from our offices through North and South America, Europe and China. In today's marketplace, reaching end-user customers profitably is a major challenge for manufacturers and service providers. Our diverse service offerings can be broken down into four core categories:
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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