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Our Successful B2B Brand Strategy is Just Part of a Complex Plan
Founded in 1973, by industrial distribution guru, Frank Lynn, the firm of Frank Lynn & Associates brings an unmatched array of B2B brand strategy expertise and Go-To Market experience to its clients in a broad range of industries. But B2B Brand Strategy is only part of the greater picture at Frank Lynn & Associates. As a preeminent consulting and research firm in the field of market strategy and sales channel planning, the eight officers at Frank Lynn & Associates average over 15 years of consulting experience, and additional experience with Product Management, Brand Strategy Development, Channel Management, Programming, Engineering, and other disciplines.
Global reach and resources
With offices and alliances in Europe, Asia and South America, Frank Lynn & Associates has gained valuable experience across a diverse group of clients. In addition, we have successfully drilled deep into specific markets with our cross practice specialties. Regardless of the company or industry, there are common issues that virtually every manufacturer must address during the process of developing and implementing an effective channel strategy. Our cross practice specialties include Channel Discount and Pricing Strategies, Channel and Brand Strategy Integration, and Market Research.
Attend Frank Lynn's Building Brand Strategy Workshop and begin tackling your marketplace challenges.
A number of the companies we've consulted with over the years had never worked with a Market or Brand Strategy Consulting Firm prior to meeting us. Often, when they first approached us, they were reluctant to ask the question: "How do we do business together?" This made us recognize that talking to an outside consulting firm about difficult marketing issues is, at best, discomforting. To ease this discomfort, we like to suggest the following guidelines to our new clients.
Let's talk.
Initial contact usually takes the form of a letter or telephone call to inquire if the type of work we do coincides with Market issues of concern to the company. Our objective for this initial contact is to identify the product and market areas the company is concerned with and to determine if it is worthwhile to meet and discuss these issues in more detail. If so, we usually ask the caller to send us relevant product or service information prior to the meeting.
The objective of the first meeting is twofold: (1) To enable the company to assess the extent to which Frank Lynn & Associates' experience and capabilities are consistent with the marketing issues the company needs to resolve. (2) To enable the Frank Lynn & Associate's team to gain a more in-depth understanding of the company's go to market systems as well as the issues of primary concern at the time.
During our discussion, we will ask a number of questions to help us put the company's issues into the Frank Lynn & Associates' framework. We use our insight tools and years of experience to gain a quick understanding of the issues involved and the time and effort that will be required to resolve the issues. Additionally, we try to provide the client with a ballpark estimate of a budget for the project. If the company has budgetary constraints, we discuss them at this time.
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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