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Concerned about top-line growth? Taking market share in a stagnant environment? Looking to successfully introduce new products? Or build a more efficient supply chain? The Construction Market Reporter is a quarterly newsletter, published by Frank Lynn & Associates, the leaders in channel strategy design that examines these and other issues affecting sales and marketing professionals in the construction industry.
The Construction Market Reporter is a must read for any senior executive or sales/marketing professional participating in the residential or commercial construction markets. This newsletter is based on several dozen consulting engagements annually in these markets. Readers tell us the Construction Market Reporter contains the most current and actionable views on this dynamic environment.
The last ten years in the construction industry have been largely about the channel. The overwhelming dynamic that has shaped the industry and a manufacturer strategy over time was the rapid growth of the retailers. However, we believe the industry is moving into a new phase of evolution-led by the customer. In all segments of the market, changes are occurring that will fundamentally reshape your customer relationships and your channel strategies in the coming years.
In the current and upcoming issues of the Construction Market Reporter, we will explore these changing customers and changing demands, from the perspective of the traditional trade contractor, the builder, general remodeler and consumer. Click here to receive the Construction Market Reporter.
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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