channel strategy Channel Strategy - Market Strategy

Speaker Profiles

For over 30 years, Frank Lynn & Associates has provided speakers and seminar leaders to associations and business groups around the world. Our speaking capabilities include:
Keynote or Topical Addresses
Breakout Workshops
Seminars
Panels (Leader and Participant)
Tele-Seminars
Webinars

For more information about Frank Lynn & Associates' speakers, please contact Karl Edmunds at 312.558.4866 or kedmunds@franklynn.com.


John Henderson, President/CEO

John B. Henderson is President and Chief Executive Officer of Frank Lynn & Associates, Inc.

For more than 26 years, John has guided the organization and its clients through changing market conditions. Channel and growth strategies are John's functional areas of expertise. His client experiences range from working with venture businesses to develop strategies for new products and technologies, to assisting mature businesses in efforts to improve market share.

John plays an integral role in Frank Lynn & Associates' channel pricing practice and teaches the firm's Discount Structure Dynamics workshop. He has worked with dozens of clients to align their channel discount structures and channel programs with the strategic goals of the company. John's primary philosophy is to design programs that motivate and reward distributors and dealers for performance and activities that are valued by the end customer and the supplier.


Carl Cullotta, Vice President

Carl Cullotta, Vice President and Principal of Frank Lynn & Associates, works with clients across a broad range of industrial and commercial market sectors. Carl brings his expertise in the areas of channel business model design, channel capabilities, market evolution and customer decision-making behavior to every client project in order to deliver profitable growth strategies.

For over 20 years, Carl has led the firm's efforts in creating a vibrant Construction/Building Practice. This practice area actively assists manufacturers and distributors to more efficiently and effectively market their products to the residential and commercial new construction, and repair/remodel markets.

Carl is a frequent speaker and author on a variety of topics related to market change and go-to-market strategies in the construction industries. His most recent speaking engagements include the National Association of Wholesaler-Distributors, the Plumbing Manufacturers Institute and the Door Hardware Institute.


Bob Segal, Principal

Bob Segal is a Principal with Frank Lynn & Associates. He leads the firm's Technology Practice, but also brings extensive channel and brand strategy expertise to a diverse group of clients in other industries.

During his 22-year tenure with the firm, Bob has worked with clients to cultivate emerging channels, launch new products and develop successful brand strategies. A central theme of his work is helping clients develop and implement strategies based on added-value and differentiation.

Bob is a frequent contributor to journals on topics ranging from channel strategy to e-business to channel economics. He spends considerable time evaluating channel trends and future channel scenarios, and teaches the firm's Strategic Issues in Distribution workshop.


Karl Edmunds, Vice President

Karl Edmunds is a Vice President of Frank Lynn & Associates. He leads the firm's business development and marketing activities. Karl is responsible for Frank Lynn & Associates' non-consulting products including workshops, books, industry reports, channel management councils and corporate partnerships. He is also involved with clients dealing with logistics, distribution and organizational effectiveness in various durable goods markets.

Prior to his role with Frank Lynn & Associates he was a Principal of The Denver Management Group, Inc. and DMG Financial, both nationally recognized consulting firms specializing in finance, distribution and supply chain issues.

He earned his B.S. in Finance and Marketing from BYU. Karl has authored a variety of management articles, which have been published in trade magazines such as Beverage World, U.S. Distribution Journal, Snack World, Textile Rental and Modern Brewery Age. Prior to his work in management consulting, Karl was associated with banking and commercial leasing industries where he held various management positions.


Bob Ashby, Manager

Bob Ashby is a Manager with Frank Lynn & Associates. As the leader of the firm's Industrial Practice, Bob works extensively with industrial clients on strategies for revenue growth and channel management.

Bob's prior experience as a product manager, distributor manager and national accounts manager for a major industrial products company provides a unique and valuable perspective in discussing the industrial marketplace. Having participated as a supplier in a variety of corporate sourcing initiatives, Bob has first-hand insights into the relevant issues and objectives. He also manages the firm's on-going data collection related to Integrated Supply programs and other types of consolidated procurement programs.

Bob has developed and presented technical programs for the Precision Metalforming Association, in addition to other business groups. His primary areas of expertise are in end-user buying behavior in industrial markets and in emerging structures within industrial distribution channels.

For more information about Frank Lynn & Associates' speakers, please contact Karl Edmunds at 312.558.4866 or kedmunds@franklynn.com.




2010 SCHEDULE
September 29, 2010
Strategic Issues in Distribution
New routes to competitive advantage
September 30, 2010
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
October 20, 2010
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
October 21, 2010
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
 
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