channel strategy Channel Strategy - Market Strategy

Speaker Profiles

For over 30 years, Frank Lynn & Associates has provided speakers and seminar leaders to associations and business groups around the world. Our speaking capabilities include:
Keynote or Topical Addresses
Breakout Workshops
Seminars
Panels (Leader and Participant)
Tele-Seminars
Webinars

For more information about Frank Lynn & Associates' speakers, please contact John Henderson at 312.263.7888 or jhenderson@franklynn.com.


John Henderson, President/CEO

John B. Henderson is President and Chief Executive Officer of Frank Lynn & Associates, Inc.

For more than 26 years, John has guided the organization and its clients through changing market conditions. Channel and growth strategies are John's functional areas of expertise. His client experiences range from working with venture businesses to develop strategies for new products and technologies, to assisting mature businesses in efforts to improve market share.

John plays an integral role in Frank Lynn & Associates' channel pricing practice and teaches the firm's Discount Structure Dynamics workshop. He has worked with dozens of clients to align their channel discount structures and channel programs with the strategic goals of the company. John's primary philosophy is to design programs that motivate and reward distributors and dealers for performance and activities that are valued by the end customer and the supplier.


Carl Cullotta, Vice President

Carl Cullotta, Vice President and Principal of Frank Lynn & Associates, works with clients across a broad range of industrial and commercial market sectors. Carl brings his expertise in the areas of channel business model design, channel capabilities, market evolution and customer decision-making behavior to every client project in order to deliver profitable growth strategies.

For over 20 years, Carl has led the firm's efforts in creating a vibrant Construction/Building Practice. This practice area actively assists manufacturers and distributors to more efficiently and effectively market their products to the residential and commercial new construction, and repair/remodel markets.

Carl is a frequent speaker and author on a variety of topics related to market change and go-to-market strategies in the construction industries. His most recent speaking engagements include the National Association of Wholesaler-Distributors, the Plumbing Manufacturers Institute and the Door Hardware Institute.


Bob Segal, Principal

Bob Segal is a Principal with Frank Lynn & Associates. He leads the firm's Technology Practice, but also brings extensive channel and brand strategy expertise to a diverse group of clients in other industries.

During his 22-year tenure with the firm, Bob has worked with clients to cultivate emerging channels, launch new products and develop successful brand strategies. A central theme of his work is helping clients develop and implement strategies based on added-value and differentiation.

Bob is a frequent contributor to journals on topics ranging from channel strategy to e-business to channel economics. He spends considerable time evaluating channel trends and future channel scenarios, and teaches the firm's Strategic Issues in Distribution workshop.

For more information about Frank Lynn & Associates' speakers, please contact John Henderson at 312.263.7888 or jhenderson@franklynn.com.




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2013 SCHEDULE
May 8
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
May 9
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
September 18
Strategic Issues in Distribution
New routes to competitive advantage
September 19
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
 
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