channel strategy Channel Strategy - Market Strategy
Client Communique
Frank Lynn & Associates publishes its Client Communique to keep manufacturers up-to-date and fully informed about subtle market changes that require new market and channel strategies. By responding to market changes, manufacturers can increase channel revenue, increase market share and defend against new competitive threats. Our newsletter is filled with in-depth articles offering the latest thinking, methods and tools for manufacturers who want to reach their customers in the most profitable manner. CLICK HERE to register for Frank Lynn & Associates' Client Communique.


Construction Market Reporter
The Construction Market Reporter is a must read for any senior executive or sales/marketing professional participating in the residential or commercial construction markets. This newsletter is based on several dozen consulting engagements annually in these markets. Readers tell us the Construction Market Reporter contains the most current and actionable views on this dynamic environment. CLICK HERE to register for Frank Lynn & Associates' Construction Market Reporter Newsletter.


Marketing Through Industrial Distribution
Marketing Through Industrial Distribution is dedicated to helping manufacturers achieve success through industrial distributors and related channels. This newsletter highlights specific trends, strategies or channel programs of interest to executives in industrial markets. CLICK HERE to register for Frank Lynn & Associates' Marketing Through Industrial Distribution Newsletter.


2010 SCHEDULE
March 17, 2010
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
March 18, 2010
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
April 21, 2010
Strategic Issues in Distribution
New routes to competitive advantage
April 22, 2010
Discount Structure Dynamics
Realistic and workable approach to developing effective channel pricing strategies.
 
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