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Smart Channel Newsletter
The Rise of the "Smart Channel"
What Manufacturers Need to Succeed
Over the last fifty years, computer technology (mainframes, the PC, networks, the Internet, mobile computing) has wriggled its way into almost every industry. Most of this technology has involved people interacting with computers. However, only in the last few years has the holy trio of affordability, standardization and ubiquity allowed devices to talk with other devices. Manufacturers of cars, building products, agricultural equipment, industrial machinery, etc. now face a brave new world full of huge potential and fearsome risks. The technology is no longer the gating factor; rather the biggest problem is the channel.
We envision a "tipping point," where traditional channels either acquire sufficient technology and integration skills or get wiped out by new entrants. Whatever the scenario, the future belongs to the "Smart Channel." CLICK HERE to read more
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Client Communique
Frank Lynn & Associates publishes its Client Communique to keep manufacturers up-to-date and fully informed about subtle market changes that require new market and channel strategies. By responding to market changes, manufacturers can increase channel revenue, increase market share and defend against new competitive threats. Our newsletter is filled with in-depth articles offering the latest thinking, methods and tools for manufacturers who want to reach their customers in the most profitable manner. CLICK HERE to register for Frank Lynn & Associates' Client Communique.
Construction Market Reporter
The Construction Market Reporter is a must read for any senior executive or sales/marketing professional participating in the residential or commercial construction markets. This newsletter is based on several dozen consulting engagements annually in these markets. Readers tell us the Construction Market Reporter contains the most current and actionable views on this dynamic environment. CLICK HERE to register for Frank Lynn & Associates' Construction Market Reporter Newsletter.
Marketing Through Industrial Distribution
Marketing Through Industrial Distribution is dedicated to helping manufacturers achieve success through industrial distributors and related channels. This newsletter highlights specific trends, strategies or channel programs of interest to executives in industrial markets. CLICK HERE to register for Frank Lynn & Associates' Marketing Through Industrial Distribution Newsletter.
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| March 8 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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