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Frank Lynn & Associates' White Papers
Profitable Channel Management: What Questions Should You Be Asking?
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The Cardinal Sins of Marketing
Valuing Vendors' Participation in Buying Groups: A Strategic Context for Contract Negotiation
Women and Minority-Owned Channels: Growing Presence and Market Share by Leveraging One of the Fastest Growing Segments of the U.S. Economy
Sharpening Your Market Focus: A Strategic Imperative in a Difficult Residential New Home Construction Market
Distributor/Reseller Marketing: A Riddle Wrapped in a Mystery Inside an Enigma
Channel Pricing Strategy: Are You Leaving Money on the Table?
Maintaing Growth in a Cooling Market: Four Different Ways to Grow in the Face of the Housing Downturn
Territory Share Management
A History of Distribution Channels in the Computer Industry
Manufacturer-Owned Distribution: Justifying the Ownership of Captive Channels
Effective Channel Selection: The Number One Success Factor Identified
Using Components of Growth to Drive Market Share and Profitability
Driving Profitable Growth: Local Market Management is the Key
How to Tell When Channel Conflict is Destructive
The Changing Face of the Builder - Do You Know What a Direct-to-Builder Model Means to You?
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2010 SCHEDULE
March 17, 2010
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
March 18, 2010
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
April 21, 2010
Strategic Issues in Distribution
New routes to competitive advantage
April 22, 2010
Discount Structure Dynamics
Realistic and workable approach to developing effective channel pricing strategies.
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