channel strategy Channel Strategy - Market Strategy

Frank Lynn & Associates' White Papers

Profitable Channel Management: What Questions Should You Be Asking? (No Registration Required)



The Cardinal Sins of Marketing



Valuing Vendors' Participation in Buying Groups: A Strategic Context for Contract Negotiation



Women and Minority-Owned Channels: Growing Presence and Market Share by Leveraging One of the Fastest Growing Segments of the U.S. Economy



Sharpening Your Market Focus: A Strategic Imperative in a Difficult Residential New Home Construction Market



Distributor/Reseller Marketing: A Riddle Wrapped in a Mystery Inside an Enigma



Channel Pricing Strategy: Are You Leaving Money on the Table?



Maintaing Growth in a Cooling Market: Four Different Ways to Grow in the Face of the Housing Downturn



Territory Share Management



A History of Distribution Channels in the Computer Industry



Manufacturer-Owned Distribution: Justifying the Ownership of Captive Channels



Effective Channel Selection: The Number One Success Factor Identified



Using Components of Growth to Drive Market Share and Profitability



Driving Profitable Growth: Local Market Management is the Key



How to Tell When Channel Conflict is Destructive



The Changing Face of the Builder - Do You Know What a Direct-to-Builder Model Means to You?

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2013 SCHEDULE
May 8
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
May 9
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
September 18
Strategic Issues in Distribution
New routes to competitive advantage
September 19
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
 
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