channel strategy Channel Strategy - Market Strategy
Brazilian Construction Market: General Overview Analysis and Opportunity for Selected Building Materials

The world construction markets are likely to be challenging for most manufacturers into 2010 but for global players or manufacturers that are willing to cross international borders, there are potential opportunities for incremental growth and important market presence.

Frank Lynn & Associates has joined forces with their Brazilian business partner Magnus-Landmann to release a 2009 research study on Brazil's construction markets along with an important financial and political overview of Latin America.

The study begins with a comparative analysis of the United States versus Brazilian construction market size. The Brazil construction market overview includes size, trends, outlook, growth opportunities and competitive reviews.

The 175 page study also offers a profile, opportunity assessment and competitive overview of the all major building material components including paints and varnishes, cement, ceramic tiles, sanitary accessories/metal fixtures, wood flooring and paneling, vinyl flooring, lighting, glass, steel, plastics, drywall, aluminum and roofing.
Cost: $395
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The Complete Market Coverage Guide:
A Proven Eight-Step Process for Selecting the Right Sales Channels to Market Your Products


Selecting the right sales channels to effectively reach potential end-user customers is not a one time event. It is a complex process that must be managed. Markets change and evolve and end-user customer expectations and buying requirements shift as the market for a particular product matures.

Unfortunately, too many managers approach the process of selecting new channels, or evaluating the market coverage of existing sales channels in a disorganized fashion that results in lost sales, eroding market share and increased competitive threats.

Based on over 30 years of experience and literally hundreds of projects with manufacturers around the world, Frank Lynn's Principals and Project Managers have collaborated to offer a systematic proven process to manage channel selection and market coverage issues and do it all on your own or with support if needed.

To ensure success in the use of this powerful market coverage guide, we have created a 3 tier pricing structure to accommodate all levels of sophistication from the novice that wants and needs help to the professional that simply wants validation and new insights.
Cost: From $495
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Integrated Supply and Emerging Hybrid Channels in the Industrial Marketplace-- Along with newly emerging hybrid supply chain structures, Integrated Supply continues to represent a powerful force in the industrial marketplace - accounting for over $14B in industrial MRO spend. Over the past fourteen months, Frank Lynn & Associates has conducted structured discussions among manufacturers, supply chain partners, and end-users to identify the growing impact of these "non-traditional" supply chain structures designed to improve MRO spend management and costs.

Frank Lynn & Associates has compiled their current findings into a fact-based overview including various types of emerging supply chain structures, current adoption rates, and use levels, along with the potential implications among industrial manufacturers. Report findings suggest that over 80% of suppliers are incorporating integrated supply partners into their distribution structure and 78% believe that these channels will continue to expand.
Cost: $295
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Distribution Marketing Handbook--Reaching end-user customers through indirect sales channels is a growing challenge in today's global marketplace. This handbook is designed to arm managers with an essential understanding of channel strategy and market life cycle coupled with the ideas, tools, and resources needed to drive sales and market share growth.
Cost: $197
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Building Brand Strategy in the Industrial Market--Frank Lynn & Associates' report, Building Brand Strategy in the Industrial Market, is designed to help industrial manufacturers and distributors develop a more comprehensive view of branding strategy.
Cost: $149
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Integrated Supply 3.5-The Overlooked Giant--Frank Lynn & Associates' report Integrated Supply 3.5-The Overlooked Giant is designed to help integrated supply providers understand their role and competitive position, end users appreciate the variety of offerings, and manufacturers and distributors develop a more comprehensive view of today's integrated supply landscape.
Cost: $197
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Integrated Supply and the European Market--The report from Frank Lynn & Associates, Integrated Supply and the European Market, discusses the firm's vision of Integrated Supply as it emerges throughout Europe, where end users and integrators are learning from the mistakes and growing pains of their U.S. counterparts.
Cost: $75
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Integrated Supply and Six Sigma--This report investigates and analyzes one particular cutting edge trend we believe will change the channel and the relationships between the various partners in this chain of distribution - the Six Sigma revolution that has hit much of the manufacturing sector in the U.S. economy. We strongly believe the repositioning of Integrated Supply is a good move for plants, integrators and ultimately suppliers.
Cost: Complimentary
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Visit the Elk Grove Village Business List
2013 SCHEDULE
May 8
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
May 9
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
September 18
Strategic Issues in Distribution
New routes to competitive advantage
September 19
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
 
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