channel strategy Channel Strategy - Market Strategy

Cross Practice Specialties

Frank Lynn & Associates has gained valuable experience across a diverse group of clients. In addition, we have successfully drilled deep into specific markets with our cross practice specialties. Regardless of the company or industry, there are common issues that virtually every manufacturer must address during the process of developing and implementing an effective channel strategy. Our cross practice specialties include:

Channel Discount and Pricing Strategies
Channel and Brand Integration
Market Research

We have developed a series of on-site workshops for manufacturers who need to educate and gain immediate insights in these cross practice specialties. For a more detailed conversation regarding our on-site workshops, please contact Karl Edmunds at (312)558-4866 or at kedmunds@franklynn.com.

2010 SCHEDULE
March 17, 2010
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
March 18, 2010
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
April 21, 2010
Strategic Issues in Distribution
New routes to competitive advantage
April 22, 2010
Discount Structure Dynamics
Realistic and workable approach to developing effective channel pricing strategies.
 
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