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Market Research
Successful executives understand the needs of their marketplace. They recognize the importance of understanding how customers react to their product's performance, pricing and service-related behaviors. At Frank Lynn & Associates, we use market research as an essential strategy tool to provide our clients with clarity and insight into customer perceptions, products and markets.
Market research is important in two ways. First, market research provides fundamental support to the market strategy consulting services we offer. Second, we use our market research tools as stand alone resources to meet a broad spectrum of client needs.
Our market research team systematically designs, collects, analyzes and reports our findings based on the unique products, markets and needs of our clients.
We use market research to address issues such as:
| > | Which markets and segments should we serve? | | > | What products and/or services need to be developed? | | > | What is the optimal pricing for our products? | | > | How should we communicate about our products to the market? | | > | What channels should we use to distribute our product? | | > | What service levels are necessary to support our products? |
We have over 30 years of market research expertise across a variety of industries. Our in-house experience includes researching business issues in the Unites States and internationally, including Europe, Asia and South America.
Our capabilities include a wide range of qualitative and quantitative approaches, as well as advanced statistical techniques to maximize insights gained from customers and prospects. Qualitatively, we can meet your information needs through personal in-depth interviews or via focus groups; our quantitative methods include on-line or Internet surveys, as well as interviews conducted over the telephone, in stores or at retail locations (point of purchase, shopper interviews).
These skills and tools enable us to manage all phases of market research, from problem identification through presentation of results. Our services can address the following:
| > | Brainstorming/Ideation | | > | Branding/Product Packaging | | > | Product Bundling | | > | Competitive Assessment | | > | Employee Satisfaction | | > | Customer and Lifetime Value | | > | Market Segmentation | | > | Operational Excellence | | > | Brand Positioning | | > | Pricing | | > | Retention and Churn Management | | > | Product Development (new and existing) |
Our market research team is headed by Roxanne Lenny, Director of Market Research. Roxanne began her marketing career in the Consumer Packaged Goods sector working in both market research and product management positions for over 15 years. Then, shifting focus to the technology sector, she worked in the telecommunications and Broadband industries for over 10 years before joining Frank Lynn & Associates.
If you do not find the ideal market research service for your particular problem, please contact us at 1-800-245-LYNN or info@franklynn.com. Our research experts will work with you to create a program that will fit your needs.
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| March 18, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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