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Industry Practices
Over the past 30 years, Frank Lynn & Associates has been involved in over 2,500 engagements serving a diverse group of manufacturers. This broad base of experience has given our firm a diverse perspective and an understanding of channel dynamics that most specialized firms can never achieve.
In additon, we have drilled deeply into three industries-industrial, construction and technology-and developed practices with significant expertise in each market's buying behavior, channel structure and product/technology trends.
Each industry practice is led by one of the firm's Principals and supported by a team of consultants with deep industry experience. The objectives of our industry practices are to help clients understand unique industry conditions, exploit emerging industry trends and reduce their time-to-market.
In 1973, Frank Lynn founded the company and, based on his engineering background, developed a strong Industrial Practice. The Technology Practice grew out of our in-depth work with IBM in 1980 to develop the channel strategy to launch the original IBM PC. Frank Lynn & Associates' Building & Construction Practice was formed in 1989 and is now the leading channel consulting team for manufacturers of building materials, equipment and supplies.
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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