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Industrial Practice
Frank Lynn, Chairman and Founder of Frank Lynn & Associates, led the firm's industrial practice for over 30 years before his retirement in 2004. Our industrial practice remains committed to helping manufacturers and distributors more efficiently and effectively market their products to their industrial customers.
The industrial practice group focuses on the critical issues that confront manufacturers and distributors. Some key issues include:
| > | Competition from low cost foreign competitors | | > | Global pricing and discount structures | | > | Managing and growing global brands | | > | Consolidation of distributors and manufacturers | | > | Growing power of large national chains | | > | Conflict and competition with retail channels and proprietary products |
We have developed powerful tools and proven methods to help our clients understand these issues and build strategies to deliver profitable market driven results. To deliver a market driven solution, we begin by mapping the marketplace, then subjecting this map to analysis via our proprietary tools and frameworks, yielding actionable solutions to the your go-to-market challenges.
We have published numerous bench mark studies on key issues such as the integrated supply market, as far back as 1992. In addition, we periodically publish special reports, white papers and articles related to industrial distribution channels.
Bob Ashby, Manager, is the new leader of the industrial practice.
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| March 18, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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