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Construction Practice
Frank Lynn & Associates' construction practice group was formed in 1989, coinciding with the firm's first extensive look into the rise of home centers. The purpose of the practice is to help manufacturers and distributors more efficiently and effectively market their products to the residential and commercial new construction and repair/remodel markets.
The practice group focuses its efforts on the key issues that confront manufacturers/distributors in the construction industry. Among these issues today are: builder consolidation, continued growth/power of the home center, and the dynamics of the fragmented remodel market.
We help clients understand these issues and build strategies to deliver profitable growth, capture market share in a stagnant environment, successfully introduce new products, and build a more efficient/lower cost supply chain. We do so through a proven process that begins by mapping the marketplace, then subjecting this map to analysis via proprietary tools and frameworks, yielding actionable solutions to your go-to-market challenges.
The Frank Lynn & Associates' construction practice group publishes a quarterly newsletter, the Construction Market Reporter, which addresses our market based perspective regarding current go-to-market challenges and solutions. For information on how to receive the Construction Market Reporter, click here.
Carl Cullotta, Vice President, chairs the practice group. He brings more than 20 years and 200 client engagements worth of experience in this industry to his clients. In addition to his consulting work with clients in this industry, Carl is a regular speaker and writer on go-to-market issues that the industry is confronted with.
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| March 18, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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