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Leading Edge Market & Channel Thinking
Client Communiqué
Markets and channels are not static. Changes in channel marketing strategies are often driven by new technology, product lifecycles, improvements in logistics, changes in customer expectations and competitive dynamics.
Frank Lynn & Associates publishes its Client Communiqué to keep manufacturers up to date and fully informed about subtle market changes that require new market and channel strategies. By responding to market changes, manufacturers can increase channel revenue, increase market share and defend against new competitive threats.
Three times per year, over 12,000 executives from around the world loyally read Frank Lynn & Associates' Client Communiqué. Our newsletter is filled with in-depth articles offering the latest thinking, methods and tools for manufacturers who want to reach their customers in the most profitable manner. To register for a complimentary subscription to our Client Communiqué, please click here.
Summer 2008 Issue
In this issue of the Client Communiqué,we address what manufacturers can do to foster the organizational flexibility needed to sustain profitability and market share in a down market and be positioned to capitalize when the market demand returns.
We also examine why sales, marketing and channel managers need to strike an optimal balance between too little and too much in order to success-fully manage critical channel marketing activities and functions. We explore specific examples of the need for balance in market cover-age, channel programs and channel compensation.
For a complete PDF copy of the Client Communique, please CLICK HERE to register.
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| OCTOBER 15, 2008 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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