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Leading Edge Market & Channel Thinking
Client Communique
Markets and channels are not static. Changes in channel marketing strategies are often driven by new technology, product lifecycles, improvements in logistics, changes in customer expectations and competitive dynamics.
Frank Lynn & Associates publishes its Client Communique to keep manufacturers up to date and fully informed about subtle market changes that require new market and channel strategies. By responding to market changes, manufacturers can increase channel revenue, increase market share and defend against new competitive threats.
Three times per year, over 12,000 executives from around the world loyally read Frank Lynn & Associates' Client Communique. Our newsletter is filled with in-depth articles offering the latest thinking, methods and tools for manufacturers who want to reach their customers in the most profitable manner. To register for a complimentary subscription to our Client Communique, please click here.
Summer 2010 Issue
In this issue of the Client Communique, we outline a proven systematic way to examine market share and exactly what actions are needed to grow your market share now. Our PPH formula will show you how to capture market share directly from your competitors. We also discuss simple but effective ways to immediately start generating FREE sales leads in your organization to drive new sales opportunities. Finally, we reveal a powerful strategic framework we call PTP. This tool helps suppliers uncover gaps that may be draining front end sales and/or after-market revenues.
For a complete PDF copy of the Client Communique, please CLICK HERE to register.
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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