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Non-Customer Audit
Don't be satisfied selling your products to just a portion of your total potential customers. Find out why your non-customers are using your competitor's products and what it will take to make your products their first choice. Get this critical information through our powerful Non-Customer Audit. CLICK HERE for more information.
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The Consultants with a Proven Go To Market Strategy
Frank Lynn's Go To Market Strategy approach is based on your real world -- actual customer, channel and competitive practices. While applying leading edge business and channel theory, our recommendations succeed only by passing the test of practical implementation.
We provide clients around the globe with the expertise, marketplace research, resources and tools needed to design and implement a Go To Market Strategy that grows long-term share and profitability. For over 30 years, we have demonstrated that a company's approach to reaching its customers is just as important as the products and services of the company.
Our core Go To Market Strategy services include customer/market segmentation, channel selection, channel program design, channel pricing/discount development, partner tiering, new product/market assessments, Insight Research, brand/channel integration, integrated supply planning, and marketing due diligence for acquisitions.
Develop Your Go To Market Strategy with Frank Lynn
Founded in 1973, by industrial distribution guru, Frank Lynn, the firm brings an unmatched array of Go To Market Strategy experience and expertise to its clients in a broad range of industries including industrial equipment and supplies, telecommunication, transportation and consumer goods.
Practical experience and effective expertise
Frank Lynn & Associates has been involved in over 2,500 engagements providing an effective Go To Market Strategy approach to a diverse group of manufacturers. This broad base of experience has given our firm a diverse perspective and an understanding of channel dynamics that most specialized firms can never achieve.
In addition, we have drilled deeply into three industries-industrial, construction/building and technology/telecommunications-and developed practices with significant Go To Market Strategy expertise in each field's buying behavior, channel structure and product/technology trends.
Research can play a vital role in your success.
Research can be key to developing the best possible Go To Strategies. At Frank Lynn & Associates, our Insight Research provides focused information to help grow your business. Our staff will strive to answer important questions about:
| > | Your served and unserved customer groups | | > | Your current and future channel partners | | > | Profiles of current and potential customer segments | | > | Primary research on your competitors | | > | Entry positioning | | > | The successful bundle formula |
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| October 21, 2010 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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