channel strategy Channel Strategy - Market Strategy



Non-Customer Audit


CLICK HERE for a full description of the Non-Customer Audit!

Too often, manufacturers and service providers lack a critical component of their sales strategy and plans, which is how to reach non-customers that are currently buying from a competitor. This is a powerful missed opportunity to grow your business.

This failure stems from poor information about the competitive landscape, failure to understand the buying behaviors and preferences of end users, and lack of information needed to fully differentiate your services and products in the minds of your target customers.

Get the answers in less than a month and grow your sales and market share this year with our Non-Customer Audit. For a complete overview of the audit, CLICK HERE.

2010 SCHEDULE
March 17, 2010
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
March 18, 2010
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
April 21, 2010
Strategic Issues in Distribution
New routes to competitive advantage
April 22, 2010
Discount Structure Dynamics
Realistic and workable approach to developing effective channel pricing strategies.
 
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