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Non-Customer Audit
Don't be satisfied selling your products to just a portion of your total potential customers. Find out why your non-customers are using your competitor's products and what it will take to make your products their first choice. Get this critical information through our powerful Non-Customer Audit. CLICK HERE for more information.
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Make market research part of your decision support tool kit!
Insight Research provides focused market research to grow your business and grow your market share! Our market research staff will drive answers to your questions about:
| > | Your served (and unserved!) markets | | > | Your current and future channel partners | | > | Profiles of existing and potential customer segments | | > | Primary research on competitive organizations | | > | Market entry positioning | | > | The successful bundle formula |
The value of being part of Frank Lynn & Associates remains the same-our expansive knowledge of commercial and industrial market segments and a keen understanding of the behaviors and economics of the channels in those markets.
The Insight Research Management Team
 The group is led by Jeanne Fec, Managing Director of Insight Research, who has been part of the consulting practice for almost 20 years. She brings marketing experience from a broad mix of commercial and industrial markets in the U.S., Europe and China. Jeanne has helped clients enter new markets, define new customer segments and manage coverage/conflict issues in existing markets. Her contributions to this new Frank Lynn & Associates' venture will take our business-to-business research capabilities to a global level.
 Our market research team is headed by Roxanne Lenny, Director of Market Research. Roxanne began her marketing career in the Consumer Packaged Goods sector working in both market research and product management positions for over 15 years and in the technology sector for over 10 years. Her business-to-business focus and analytical skills provide great value to small and large clients desiring market insight for better decision-making.
Get a complete overview of our Non-Customer Audit or contact Jeanne Fec, Managing Director of Insight Research, at 312.558.4820 or jmfec@franklynn.com.
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| OCTOBER 15, 2008 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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