channel strategy Channel Strategy - Market Strategy

Valuing Your Vendors' Participation in Buying Groups: A Strategic Context for Contract Negotiation

Industrial buying groups consistently solicit manufacturers and service providers for participation often based on inadequate information and incremental volume forecasts. In this white paper, Matthew Tullai, Principal of Frank Lynn & Associates, carefully develops a fact-based business framework that manufacturers can use to evaluate whether to participate in buying groups and how to confront the negotiation of the buying group contract.

To download your complimentary copy, please click the box below.

Valuing_Vendors_Participation_in_Buying_Groups.pdf
Click here to view
Click here to download

2009 SCHEDULE
SEPTEMBER 23, 2009
Strategic Issues in Distribution
New routes to competitive advantage
SEPTEMBER 24, 2009
Discount Structure Dynamics
Realistic and workable approach to developing effective channel pricing strategies.
OCTOBER 21, 2009
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
OCTOBER 22, 2009
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
 
Copyright 2009 Frank Lynn & Associates, Inc. All Rights Reserved. Privacy Policy Terms of Use 1.800.245.LYNN Site Map Contact Us