channel strategy Channel Strategy - Market Strategy

Valuing Your Vendors' Participation in Buying Groups: A Strategic Context for Contract Negotiation

Industrial buying groups consistently solicit manufacturers and service providers for participation often based on inadequate information and incremental volume forecasts. In this white paper, Matthew Tullai, Principal of Frank Lynn & Associates, carefully develops a fact-based business framework that manufacturers can use to evaluate whether to participate in buying groups and how to confront the negotiation of the buying group contract.

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Valuing_Vendors_Participation_in_Buying_Groups.pdf
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