"All politics is local," claimed former Speaker of the U.S. House of Representatives, Tip O'Neill. To a large degree the same can be said of channel marketing. Success comes from a deep understanding of local markets.
If you need to develop and execute a market strategy outside of the United States, Frank Lynn & Associates has the capabilities and know-how to handle the job. We opened our European office (London) over 20 years ago. In 2001, we formalized our partnership with Magnus Landmann Consultoria Ltda. in Sao Paulo, Brazil, allowing us to expand our consulting coverage into South America. |
Logistically, working with Frank Lynn & Associates on an international project is no different than any U.S.-based project. However, the keys to successful channel marketing differ significantly from one region, and even one country, to the next. Multi-national distributors. Cross-border pricing conflicts. The level of channel sophistication. Cultural differences. Customer buying behavior. Frank Lynn & Associates and its partners bring invaluable, local channel expertise to all of our consulting assignments. This knowledge is especially critical for our clients entering new countries or expanding into new markets in existing countries. Feel free to contact us to learn more about our worldwide consulting capabilities.
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