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Bob Segal
Robert (Bob) L. Segal is a principal with Frank Lynn & Associates, Inc. with extensive experience in the technology and industrial markets.
During his 28-year tenure with the firm, Bob has worked with clients to evaluate growth opportunities, assess strategic trade-offs and design innovative channel strategies. A central theme of his work is the development and implementation of channel and brand strategies based on added-value and differentiation.
Bob is a widely published author and frequently quoted expert in channel strategy appearing in publications such as Planning Review Magazine, Purchasing Magazine, The Journal of Business Strategy and Industrial Distribution Magazine. He is also sought out by industry associations such as the Association for Manufacturing Technology, National Association of Wholesalers and The National Fluid Power Association.
His clients include Agilent, Dover Industries, Flowserve, General Electric, Hewlett-Packard, Honeywell, IBM, Imation, Motorola and Xerox Corporation. In addition, he teaches Building Brand Strategies and Strategic Issues in Distribution, two of Frank Lynn & Associates' core workshops, at client sites around the country and at Frank Lynn & Associates' office in Chicago.
Previously, Bob was a sales rep and economist with Data Resources, Inc. He earned an MBA in marketing from the Kellogg School of Management, Northwestern University and a Bachelor of Arts degree in economics from Georgetown University.
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| May 9 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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