channel strategy Channel Strategy - Market Strategy

Our Company

Frank Lynn & Associates is the preeminent consulting and research firm in the field of market and channel strategy. Founded in 1973, by industrial distribution guru, Frank Lynn, the firm brings an unmatched array of go-to-market experience and expertise to its clients in a broad range of industries including: industrial equipment and supplies, building and construction products, technology, telecommunication, transportation and consumer goods.

The company's six officers and principals offer over 130 years of combined consulting experience, in addition to previous work in product management, channel management, programming, engineering, and other disciplines.

Our European office is located in London with Stephen Martin directing consulting resources and coordinating activities through our corporate office in Chicago.

Activities in Latin America, primarily in Brazil and Argentina are lead by an international affiliate office. Founded in 1986, the firm is lead by Jorge Landmann, Principal of MAGNUS LANDMANN, one the premier market intelligence and strategy consulting firms headquartered in Brazil. More information is available at http://www.ml.com.br/

Our global partners and diverse group of consultants and researchers provides more breadth and depth in all dimensions of multi-channel marketing and go-to-market strategy than does any other firm.




2012 SCHEDULE
March 7
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
March 8
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
April 11
Strategic Issues in Distribution
New routes to competitive advantage
April 12
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
 
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