channel strategy Channel Strategy - Market Strategy
Frank Lynn

Founder

franklyn@franklynn



Frank Lynn

Frank Lynn founded Frank Lynn & Associates, Inc. in 1973. Despite his retirement from active leadership of Frank Lynn & Associates in 2003, Frank continues to be recognized as an expert in channel strategy development and implementation, worldwide marketing strategies, and organizational issues in sales and marketing.

During his career, Frank achieved an international reputation for forecasting how new technologies will impact business and industry in the future. He continues to be active in tracking channel dynamics and periodically participates as an advisor on client projects.

Frank earned a Bachelor of Arts degree from the Illinois Institute of Technology, and a Masters in Business Administration from Northwestern University.
2012 SCHEDULE
March 7
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
March 8
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
April 11
Strategic Issues in Distribution
New routes to competitive advantage
April 12
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
 
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