channel strategy Channel Strategy - Market Strategy
Karl Edmunds

Vice President

kedmunds@franklynn

Karl Edmunds

Karl Edmunds is a Vice President of Frank Lynn & Associates. He leads the firm's business development and marketing activities.

Prior to his role with Frank Lynn & Associates he was a Principal of The Denver Management Group, Inc. and DMG Financial, both nationally recognized consulting firms specializing in finance, distribution and supply chain issues.

He earned his B.S. in Finance and Marketing from BYU. Karl has authored a variety of management articles, which have been published in trade magazines such as Beverage World, U.S. Distribution Journal, Snack World, Textile Rental and Modern Brewery Age. Prior to his work in management consulting, Karl was associated with banking and commercial leasing industries where he held various management positions.
2010 SCHEDULE
September 29, 2010
Strategic Issues in Distribution
New routes to competitive advantage
September 30, 2010
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
October 20, 2010
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
October 21, 2010
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
 
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