channel strategy Channel Strategy - Market Strategy
Jeanne Fec

Principal

jmfec@franklynn
Making Your Growth Objectives Your Channels' Growth Objectives

Jeanne Fec

Jeanne Fec, principal at Frank Lynn & Associates, works with clients in a variety of industries including residential/commercial construction products and capital equipment, fluid power, chemical, food processing, food service and the healthcare industry to develop profitable market strategies.

In addition to market and channel strategies, Jeanne has just been named as the Managing Director of the new FL&A division Insight Research, which is leveraging Frank Lynn & Associates' market research expertise in domestic and international market share growth, market opportunity analysis and competitive intelligence projects.

During her 32-year tenure with the firm, clients have turned to Jeanne for assistance in migrating from traditional channels to more dynamic channel strategies, and have benefited from her expertise in mature marketplaces where manufacturers typically experience margin squeeze and brand fatigue.

Jeanne teaches Marketing Through Distribution Channels, one of Frank Lynn & Associates' core workshops, at client sites around the country and at Frank Lynn & Associates' office in Chicago. In addition, Jeanne is a frequent speaker on industry trends in the commercial construction and food processing/servicing industries.

Jeanne holds a master's degree in business administration from Illinois Institute of Technology's Stuart School of Business and a graduate degree from Loyola University, Chicago.
2012 SCHEDULE
March 7
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
March 8
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
April 11
Strategic Issues in Distribution
New routes to competitive advantage
April 12
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
 
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